Nowadays, domestic hospitals are facing the stormy waves of "Internet + medical treatment", what should they do?
On September 10, Liu Fan, who is familiar with this field, was a guest on the flagship column of the health industry, "Yiyantang", and opened his heart to answer questions from netizens online. Liu Fan, a figure in the information construction of domestic hospitals, assistant to the dean and CIO of Peking University People's Hospital, and the first chairman of the mobile medical committee.
This issue of "Medical Talk" is hosted by Ma Lin, the editor of the health industry. The following is an excerpt from the question and answer:
leafbuds: Push or pull, what are the main considerations for managers of public hospitals?
Liu Fan: Medical quality and safety, patient services and hospital operations.
Li Zijun: Whether it is mobile medical or telemedicine, technology is not a problem anymore. There are many obstacles that can be promoted. What do you think is the reason?
Liu Fan: I personally think that the reason lies in the purpose of promoting mobile medical care. If it is promoted by businesses, of course it will be difficult. If the hospital starts from its own needs, it will be handy to promote it.
A good mobile medical solution must be able to meet the needs of users. If you don’t figure out what the user’s needs really are, it will be difficult to convince users with technology.
No worries about medical affairs: Hospital managers deliberately "embrace" mobile medicine, but many doctors, nurses, and administrative staff are more resistant and unwilling to break the working habits that have lasted for many years. Faced with this situation, what can Dean Liu do to break the situation?
Liu Fan: I think the emergence of mobile medical is the inevitable result of the development of technology. Mobile medical is just like the emergence of computers and laptops that have changed hospital management and doctors’ work patterns. It will surely push the service mode of hospitals and doctors to mobile terminals. .
The usage habits of medical staff are not forced to change, but to attract medical staff with good mobile medical solutions. Just like no one is forcing you to use mobile apps such as Didi Taxi, it is because the product itself brings convenience to everyone. , Everyone will use it. Nowadays, the reason why many mobile medical services make people feel sore, I think they have not really figured out how to attract or solve the needs of users.
Smoked Lung: Where is the biggest obstacle to the development of mobile medicine in hospitals? How to mobilize the enthusiasm of doctors?
Liu Fan: The needs of hospitals to develop mobile medical services are not consistent with the needs of doctors. Hospitals hope to use mobile healthcare to serve patients, and doctors hope to use mobile healthcare to simplify work processes, improve work efficiency, and collect patient data as comprehensively as possible. Therefore, the solutions are also different for different needs. Don't use the purpose of the business to create demand for doctors. Now many apps do not serve doctors, but instead let doctors serve apps. How can doctors be motivated?
Liang Liangliang Urban Oxygen-Weixin: If hospitals embrace Internet medical care, will they feel that they have squeezed the already busy medical work? Are you afraid that Internet medical care will take away the excellent team of doctors?
Liu Fan: It's useless to be afraid, let the market decide. Even if doctors are not snatched away by the Internet, they might already practice more on their own. Therefore, excellent doctors do not work in hospitals, and it has nothing to do with the emergence of Internet medical care, but it is more convenient.
May Jia: In the past two years, many hospitals have cooperated with mobile medical companies to different degrees. What are the main areas of your cooperation? What attempts has your Peking University People's Hospital made in this regard? In addition, how do you view the booming mobile medical market from the perspective of hospitals? grateful!
Liu Fan: The questions you asked were more or less involved in the reply just now. At present, Peking University People's Hospital mainly uses mobile medical to solve the problems of serving medical care, serving patients and serving hospitals. The biggest value here is how to get through the whole process of service to patients.
ty123cn2000: Many people regard mobile healthcare as a change and opportunity in medical practice. How does Mr. Liu understand the "opportunity" here?
Liu Fan: I personally think that the emergence of mobile medical is similar to the changes made to hospitals by medical informatization. Now no hospital manager will discuss whether a hospital should be informatized or not, but this issue was still being discussed 20 years ago. of. Now discussing whether or not to go to mobile medicine is also roughly the same.
Wu Ning Health: How much is the investment in HIMMSS7 of Peking University People's Hospital, and how is its cost-effectiveness? Do you think it is necessary for hospitals to have HIMMSS ratings?
Liu Fan: The rating process itself does not require investment. The rating standard is like a baton, telling the hospital what to do and what is the most valuable, step by step to build and improve, the construction process requires investment. Our participation in the rating is not to rate for the sake of rating, but to guide our development with rating standards, and this part of the investment also brings very valuable returns to the hospital such as the improvement of safety and quality.
Redwriter: What do you think of the current social mobile medical platform for medical and patient services? What do you think is their best profit model?
Liu Fan: The core business of the social mobile medical platform is to connect hospitals and patients together and provide mobile solutions for hospital services to facilitate patients. This is the basic logic. But if the hospital's resources are not open to the social mobile medical platform, this logic does not exist. If so, what business model are we talking about?
Liang Liangliang Urban Oxygen-Weixin: Is Internet + medical care at the very least for people who understand medical care, health management, and public health management to take care of the house? Haha, it's basically not right now. Few people with a public health view of crowd-oriented services are in this field? Why? I think the app is dying too fast. Do Dingxiang, Chunyu, and Good Doctor really make money? Do they dare to make their financial reports public? The direction is wrong...
Liu Fan: Internet + medical treatment or medical treatment + Internet. In principle, new technologies are used to transform traditional services, but the essence and core of the service is still an offline process. Each app must face a practical problem, namely, how to really get through the line Online and offline, if this problem is not resolved, the core of mobile medicine will not exist.
Scholars: What do you think of the impact of the State Council’s Big Data Development Action Program on medical informatization?
Liu Fan: The National Big Data Development Action Plan is only a programmatic document, and there are no specific measures and paths to promote it. In my opinion, this can only show that the country is aware of the strategic importance of big data, but how to make big data work is still far away.
The significance of big data in promoting medical informatization is to make everyone pay more attention to the accumulation, mining and use of data in the process of informatization construction. It is no longer informatization solely for the purpose of building informatization, but to build informatization from the perspective of data utilization. , To replay the value of data, I think this is the biggest benefit that big data brings to us.
HappyIsSoEasy: Although mobile medical technology is not a problem, technology is also a problem. What technologies should Mr. Liu pay attention to?
Liu Fan: Cloud computing technology, Iaas, Paas, Saas, etc., the future of mobile medical care and even the future of hospital informatization, must be developed in the direction of cloud computing. From the perspective of investment benefit ratio, if you can rent equipment and buy services, who will buy assets? When taxi services appear and Didi taxis are available everywhere, who will buy a car to travel. I think hospital informatization will definitely enter the era of light assets and low cost in the future.
Ma Lin: I want to ask a question for netizens: Now that 1 billion people in the world have difficulty in obtaining medical service coverage, what does Director Liu think mobile medical can do for this?
Liu Fan: Mobile healthcare can solve the problems of convenience and timeliness of medical services, but it cannot solve the problem of lack of medical resources. Medical treatment itself is an offline business. If there is no doctor, no solution can be used to solve the service guarantee problem.
——Excerpt from: the health industry
